Breakfast Club Awards 2007/8
Kellogg’s has been working with a community learning charity called ContinYou since 1998 to promote the benefits of breakfast clubs in schools and other community settings.
Win up to £3,000 and recognition for your Breakfast Club
The National Breakfast Club Awards, organised by ContinYou and Kellogg’s, are now open! The search is on for extra special breakfast clubs across the UK. This year's categories include:
- Promoting a healthy lifestyle
- Community involvement
- Long life and sustainability
- Extra learning
We're also looking for that special person, a 'Breakfast Club Champion' as well as the best breakfast club in England, Scotland, Wales and Northern Ireland.
Enter today for a chance to win up to £3,000 for your breakfast club. Just visit the Breakfast Club Plus website for more information about how you can apply and become a winner!
The closing date is Friday 12th December 2008 so apply now by visiting www.breakfastclubplus.org.uk
‘Winning the Breakfast Club Plus National Award has been fantastic for our school,’ says David Dixon, Head of Bowbridge Primary School, award winners in 2008. ‘Not only has it raised the profile of the club and the school but it's also allowed us to show the added value it brings in terms of children's health and well-being, their learning, social skills,attendance and punctuality — it means that every child who attends gets their school day off to a great start!’
What is a breakfast club?
A breakfast club is a place where children and young people can have a balanced nutritious breakfast in a safe and sociable environment. Most breakfast clubs are in schools and tend to run for an hour before school starts. Whilst breakfast is the focal point for the club, breakfast clubs can have a number of other benefits including:
- Helping improve attendance and punctuality.
- Helping with concentration levels during the morning and therefore academic achievement.
- Providing good quality childcare.
- Being a good place where everyone in the school community, parents, children, teachers and other
local organisations can interact in a relaxed environment.
What is Kellogg’s doing to promote breakfast clubs?
Over the last 10 years we have invested over £1m working with our partner ContinYou promoting the benefits of breakfast clubs. We’ve done this in four main ways:
Serving breakfasts: Back in 2000 we distributed £165,000 to 250 breakfast clubs to help them start and expand breakfast club provision. Between 2006 and 2007 we helped develop breakfast club services at 100 schools in England, Wales and Scotland. These clubs serve around 1m breakfasts each year. We don’t supply Kellogg’s food to these clubs.
Providing support: We fund ContinYou so that it can provide the best support possible to breakfast clubs all over the UK. This support includes the best on-line resource available and a hotline if you have any questions about setting up or developing a breakfast club.
The breakfast club register: In May 2008 ContinYou and Kellogg's established the first ever National Breakfast Club register. Breakfast clubs in either school or community settings will be able to share resources and knowledge with other local providers.
Spreading the word: In 2006 the benefits of breakfast clubs appeared on the back of 22 million cereal boxes. Each year we run the breakfast club awards which showcase best practise in breakfast club provision and recognise the great work that teachers, parents, volunteers, school staff and children do to run breakfast clubs.
Kids at breakfast time. Some fast facts.
One in four children eat chocolate and crisps for breakfast1 and UK children are spending £500 million a year in local shops on the way to school on food.3
One in five children currently skips breakfast – that’s 3 million children each day.4
Children who skip breakfast are more likely to snack on calorie dense products later in the day and are more likely to be obese.3
52% of parents find it difficult to get their children to sit down and eat breakfast in the morning.1 The main reason given for skipping breakfast is lack of time.5
Breakfast is the most rushed meal, and the cheapest meal of the day (averaging at 46p). However, nutritionists recommend breakfast should make up a quarter of your daily nutrient intake.6
- 1 Raising Kids Survey, January 2006
- 2 Doctor Patient Partnership Survey, May 2001
- 3 Sodexho School Meals and Lifestyle Survey, 2005
- 4 Office for National Statistics, 2004
- 5 Kellogg’s Family Health Study, 2004
- 6 Future Foundation Report, The Future of Breakfast, 2004